среда, 14 марта 2012 г.

What earnings reports have revealed about ads

Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:

April 15: Google Inc. says revenue surged 23 percent from last year, its best growth rate since the summer of 2008. Prices paid for Google ads were 7 percent higher than the average at the same time last year.

April 16: Gannett Co., the nation's largest newspaper publisher, reports its smallest drop in ad revenue in more than a year: 8 percent. CEO says year is "off to a great start."

April 20: Yahoo Inc. reports first revenue growth in 18 months. Although total ad …

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